EMMi Lab.'s AMbient MEdia Assocation (AMEA)

1. Organizers
The Nokia Ubimedia MindTrek competition is a category of the 2009 MindTrek competition. The category is organized collaboratively by MindTrek, Tampere Region Centre of Expertise in Ubiquitous Computing, New Ambient Multimedia Group (NAMU)/Tampere University of Technology, the TAMK University of Applied Sciences, and Nokia. The award is funded by Nokia and the Tampere Region Centre of Expertise in Ubiquitous Computing.

2. Products qualifying for participation
All Ubimedia products or product and service concepts which have been finalized during the previous year after 1st January 2008 are eligible to take part in the competition.

An example of a suitable competition entry is a finished product, product pilot or demo. No drafts or mere ideas without relevant documentation will be accepted.

The competition rules do not place limitations on the technology used in the products.

The jury has the right to reject the participation of an entry if it does not fulfil the participation criteria. All jury decisions are final.

3. Entry Submissions
For completing a successful submission, the following information is required from your side:

• filled application form;
• video documenting the submission (approx. 3-5 minutes, also longer will be accepted);
• documentation of the concept;

A demonstration, production, pilot, or demo is eligible to be submitted to the competition. Each entry should be in form of a video documenting the submission (approx. 3-5 minutes, however also longer videos will be accepted). The video should clearly indicate how the demonstration, production pilot, or demonstration works and relates to ubiquitous media.

In addition to the video, a short English-language based description of the concept should be attached to the competition entry in form of e.g. sketches, images, power points, word documents, or implementations. The description should present the key characteristics and benefits of the product or service in a concise and marketing-oriented manner. In addition, also other materials supporting the jury in their decision (e.g. sketches, images, power points, word documents, implementations)  can be attached to the competition entry.

However, the jury decision will primarily be based on the video submissions, and additional materials will be used in case of further questions. We welcome also links to project homepages, but the jury decision can only base the decision on submitted materials.

All entries have to be submitted in English language.

4. Participation
Registration for the competition ends on 7th August 2009 at 15:00 (+2 GMT).

If the competition entry is delivered to MindTrek via mail, it must arrive at the MindTrek Association’s office in three (3) copies no later than 7.8.2009 at 15:00 (+2 GMT). If the competition entry is implemented on the internet, its web address must be submitted to MindTrek when registering within the deadline. Late entries will not be accepted.

In addition to submitting the competition entry, participation requires registration using the registration form you find in the submenu below.

All submissions must be in English.

Originals sent to the competition will not be returned, so you should keep a copy for your own use. Post and packaging costs are the responsibility of the entrant.

5. Award
The total award sum for the Nokia Ubimedia MindTrek competition category is EURO 7,000. The sum can be awarded to one entry, divided between several entries or not awarded at all if the award criteria set by the jury are not fulfilled.

6. Immaterial property rights
The immaterial property rights related to the competition works remain the property of the competitors. The entrants are responsible for ensuring that they have full copyrights to their competition entries and the right to use the works and their elements when participating in the competition.

The material submitted to the award programme remains the property of the author and may not be modified, changed in any way or used in whole or in part for the production of any other work.

7. Evaluation of the entries and the jury
The participating works will be evaluated in the following areas:

• Innovativeness
• Commercial potential
• Entertainment value and/or usefulness and/or artistic merit and creative implementation
• The usability of interactive and context-aware functions and functions utilizing ubiquitous computing in some other manner
• Feasibility (in terms of technology and production)
• Visual implementation and technical functionality

Nokia, Tampere Region Centre of Expertise in Ubiquitous Computing and MindTrek will jointly assemble the jury for this competition category. The jury will comprise at least one member from Nokia, one member from MindTrek and one member from Tampere Region Centre of Expertise in Ubiquitous Computing, and have a minimum of four members in all. In addition to the actual jury, MindTrek’s preliminary jury will take part in the evaluation if required, by carrying out a preliminary elimination.

8. Reference rights
MindTrek has the right to use the competition entries and a mention of the entrants as references in its marketing communications.

MindTrek, Nokia and Tampere Region Centre of Expertise in Ubiquitous Computing have the right to disseminate information about the competition arrangements, competition entries, the awarding of the winners and other details related to the competition in their marketing and advertising, e.g. on the web and in brochures and newsletters.

The submitted works may be used by MindTrek without any restrictions or written permission in all presentations, TV broadcasting, CD/DVD productions, CD/DVD compilations and advertisements (internet, CD-ROM, TV, print).

MindTrek has the unlimited right to use the submitted material for distribution on DVDs and other media, especially the right to distribute the video material to labels and broadcasting companies.

9. Announcement of the results and presentation of the awards
The results of the competition category will be announced and the awards presented at the MindTrek Awards Ceremony. The winners will be announced at Hotel Rosendahl on 1.10.2009  at the MindTrek Awards Ceremony. Later there will be the Awards Party to honor the winners of the competitions.

Award nominees will be notified in advance. The presence of the nominees at the MindTrek event in October is strongly recommended.

All nominees are invited to give a half day workshop around the ideas of their nominated project with the students and tutors at Demola, www.demola.fi.

10. Compensation of the finalists’ travel and other expenses
MindTrek will pay travel and accomodation costs up to the sum of EUR 800 per team for a maximum of three invited finalists/teams flying from abroad in economy class. Any Finnish entrants among the finalists will not receive compensation for their travel costs. However, MindTrek will pay for one conference ticket (includes entrance to the MindTrek Awards Party) and one entrance ticket to the MindTrek Awards Party per team for all finalists. MindTrek will not pay compensation for any other possible costs incurred by the entrants due to their participation in the competition.